The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
Michael Gerber's follow-up to The E-Myth, expanding and clarifying some ideas about how to make your small business successful.
The E-Myth Revisited provides an edited, revised, and expanded version of The E-Myth. Both books explore the reason why most small businesses fail and provides some blueprints for success.
Michael Gerber uses examples basesd on real business experiences to explain how most business owners end up creating a job from hell for themselves, rather than a viable business. The main culpret is that most of us have a hard time expanding from our roles of Technicians to become the Entrepreneurs and Managers needed to create a successful business. The motto here is work ON your business, not IN it!
Michael Gerber also looks at the franchising model used to create turn-key success stories and suggests that we should approach our businesses as though we were going to franchise it. The idea is to design the business before starting it if you want to run the business, rather than having the business run you.
One main difference between The E-Myth and The E-Myth Revisited is the addition of an ongoing discussion with a small business owner named Sarah. The conversation serves to make some of the ideas more concrete. It also allows Michael to explain more of his personal views and to correct possible misinterpretations that he was advocating something more mechanical and removed from the personality of the Entrepreneur in the first book. The visions that comes through in this book is of a small business being a manifestation of the way the Entrepreneur sees his or her contribution to the world, trather than simply a way to make money.
The E-Myth Revisited is a very good read and essential for all Entrepreneurs.
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Subject keywords: business entrepreneurship success franchising